Book Review: How to Market a Book: Overperform in a Crowded Market

Hey there bookworms and bibliophiles,

It’s time for another book review!

Something to note before you get any further. This is my first nonfiction book review on my blog.

If you’re more interested in fiction reviews, no worries! Those will still be the majority of my reviews on here and you can always check them out here, but I am branching out and trying to educate myself on book-related things, specifically marketing at the moment.

That’s why I read How to Market a Book: Overperform in a Crowded Market by Ricard Fayet with Reedsy.

After creating a set of new ad images (with a LOT of help from Tammie Painter) and doing some soul searching, I decided that said images weren’t enough and that I needed to really up my game on marketing as well as some basic things that I may be missing.

Luckily, I found this book and many others for free, so if you’re interested, definitely check it out!

Alright, on to the review!


Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.

But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time. And that’s exactly what you’ll find in this book.

Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently.

In particular, you’ll learn:

• How to change your mindset and sell more books with less effort.;
• How to write books that guarantee a lasting, profitable career;
• How to get Amazon’s Kindle Store to market your book for you;
• How to get thousands of readers into your mailing list before you even release the book;
• How to propel your book to the top of the charts at launch; and
• How to automate your marketing so that you can spend less time marketing and more time writing,

After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy’s Co-founder Ricardo Fayet is sharing everything he’s learned over the past few years in this beginner-friendly, jargon-free guide to book marketing.



The Review:

Being an author isn’t easy. Sometimes it feel like there’s a million different things that you have to do in order to be successful. You’ve probably gotten plenty of vague sales advice from fellow authors and seen writer ads claiming to give you their ‘secrets to success’, only to be disappointed in your results.

I’m something of a skeptic when it comes to these things, but I knew that I wanted to make a change, so I gave this book a shot. Man am I glad I did!

This book goes over marketing as a whole in the current climate and does a hell of a job.

From mailing lists to conversions to the big players in the book world, this book covered a ton of material. I personally feel the most valuable thing I learned was the differences between Amazon, Facebook, and BookBub, as well as how their ads work. The author even gives some really great examples of ads for reference that made the information very easy to visualize and digest.

I’m not going to lie, there were moments when I wanted to throw this book out the window. Sometimes all the information just felt like too much, but what this book gives is an honest evaluation of book marketing in the US and the caveats inherent. You’ll probably need to take a breather here and there, but I found a lot of great insights and easy ways to improve my game that I’ll be working on for the next few weeks, and that’s just the beginning.

I highly suggest taking notes and marking things that stick out to you to come back to later.

Is this the perfect roadmap to marketing? No, but I don’t think one exists. What this book does do is educate about book  marketing and ready the reader to discover their own path, one that works specifically for them.

I’m definitely going to keep an eye out on other books by this author in the future.

Best of luck to all fellow writers out there. You can do this!


That’s a Wrap!

Thanks for stopping by, and happy reading!

Have you read this book before? What did you think? Do you have a book recommendation similar to this one? Feel free to share in the comments!

If you’d like to see other reviews of mine, feel free to check out the book review section of my blog or my GoodReads. You can also follow my GoodReads reviews here. There are some great binge-worthy books on there!

Have a great day!


Can’t get enough of Jaunts & Haunts?

Subscribe to my newsletter for in-depth updates on my writing, reading, special deals, and important announcements regarding upcoming publications.

Also, feel free to check me out at the social media links below!


Facebook | GoodReads | Bookbub | Tumblr | Instagram


    • Thanks, me too. 🙂 This is long overdue and while I’m grateful for all the great advice, I have a lot of catching up to do! I’m gonna be super busy for quite some time.

Leave a Reply